O’Daniel Automart/Mazda: Winner of the 2019 Dealer of the Year Award and the 2019 Consumer Satisfaction Award

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In 2009, DealerRater introduced the Dealer of the Year Award Program to award a select number of car dealerships in the U.S. and Canada for outstanding customer satisfaction based on consumer reviews posted on the DealerRater website. In 2015, DealerRater introduced the Consumer Satisfaction Award to recognize the top-performing dealerships on the DealerRater website.


O’Daniel Automart/Mazda has won the 2019 Dealer of the Year Award for the 7th consecutive year and the 2019 Consumer Satisfaction Award for the 4th consecutive year. Winning these awards isn’t easy. To qualify, the dealership needs a minimum of 25 reviews on DealerRater in the previous calendar year, one positive review in each quarter of the previous year, an average rating of 4.0 out of 5.0 in the previous year, and must not have been blacklisted in the previous year.


If the dealership meets the criteria, a PowerScore is calculated based on their performance. Their average star rating and number of reviews influence the PowerScore, and a Bayesian algorithm is used to determine the dealership’s PowerScore each quarter of the year. The average of the quarterly scores is used to determine the overall score for the year. To guarantee a win, the dealership must score highly in the number of reviews, average score, and number of positive reviews they receive.


O’Daniel Automart/Mazda has displayed exceptional customer service to win both the Dealer of the Year Award and Consumer Satisfaction Award. Through hard work and dedication, O’Daniel Mazda breaks free of stereotypical reputations surrounding the car industry to deliver the best experience possible for customers by creating an environment of mutual trust and respect. O’Daniel Automart/Mazda makes the car-buying experience as easy as possible, demonstrating their commitment to put customer’s needs first.


Awards are nice, but our true reward is all the smiles on happy customers. Come in and experience the O'Daniel difference at O'Daniel Mazda! 

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