In today’s car market, one of the most successful all-around brands is Mazda. The automaker’s beautiful exteriors (inspired by the proprietary ‘Kodo’ design theme), luxurious interiors, strong performance, and sporting history are all solid reasons for their widespread appeal. In 2022, buyers can add another reason to buy Mazda to the checklist; outstanding safety performance.
Every member of Mazda’s 2022 lineup that participated in tests was recognized by the IIHS (Insurance Institute for Highway Safety) as a Top Safety Pick+, their highest designation for crash safety testing. The IIHS is a nonprofit organization dedicated to reducing the dangers of automobile travel through research, crash safety testing, and education. The Top Safety Pick+ models are those that perform at the highest level for crash protection, and include the most advanced safety features to prevent against and protect during crashes.
Several Mazda models made the cut to be recognized as an IIHS Top Safety Pick+ choices. The Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-5, and CX-9 were all included in the list. Additionally, the hugely popular CX-5 crossover SUV was the first vehicle to score a “Good” rating in IIHS’s newer and more rigorous side impact test, demonstrating the brand’s commitment to being a leader in driver safety.
One of Mazda’s key brand attributes is their commitment on the driver, and this can be seen in their safety features. In the words of Mazda North America CEO Jeff Guyton, “Our wide range of safety technologies are designed to support, not replace the driver, which results in a more confident and enjoyable driving experience”. Mazda has always focused on driving enjoyment and a great driver experience, and their innovations in safety are clearly helping to support this mission.
For 2022, Mazda should be on the shortlist for any buyer that values a sporty drive, premium design, safety, and efficiency. With all of these attributes offered at a surprisingly affordable price, Mazda is poised to continue dominating the car market.
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